The Soul of Basketball is about the 2010-11 NBA season from the perspective of Lebron James in Miami Heat, Doc Rivers coaching the Boston Celtics, Kobe Bryant in the Los Angeles Lakers and Dirk Nowitzki with the Dallas Mavericks.
I find the NBA to be such a fascinating league. I have recently become very interested in media, culture and where humans are spending the most attention. The NBA has done such an impressive job of innovating to stay culturally relevant and creating a platform for NBA players to be the most culturally relevant athletes with the most leverage in the modern era.
This is such an important article that I will be writing a full blog post abut it called The Age of The SuperHuman. That URL is currently pointing to an empty space but you can subscribe to my blog to get notified when it’s finished.