The Attention Merchants Book Notes: The history and business of trading Human Attention

The history and business of trading Human Attention

The Attention Merchants by Tim Wu is about the history and business of how people trade human attention. Human attention is arguably the most precious commodity in modern history, so this book studies the different ways this valuable asset has been acquired and used over the years.


If you’re reading this, you’re probably not racist, but you might be complicit in racism.

If you’re reading this, you’re probably not racist. But you might be complicit in racism.

I’m not saying this to judge anyone because:

  1. I myself have been complicit in racism before so I don’t want to be a hypocrite. (hence why I deleted my old tweets, you live and you learn)
  2. Nagging, lecturing and virtue signalling people rarely gets them to change their behavior

The Atila Schools and Jobs Guide

The Atila team and I wrote an ebook about the best Canadian Universities for getting jobs at Goldman Sachs, Google, McKinsey, Pfizer and more. It's called The Atila Schools and Jobs Guide. You know how people say that you should go to university so you can get a good job? But then no one can actually tell you objectively and using data which schools actually help you get a good job? I'm super excited to share a project me and a couple friends have been working on. We created the Atila Schools and Jobs Guide, the first ever guide to help students figure out what are the best universities for getting a good job.

The Greatest Trade Ever Book Notes: The Investors of the 2008 Financial Crisis

  • The Greatest Trade Ever is about the 2007/2008 financial crisis and how some people who made money, when everyone else was losing money
  • As I write this we are in the middle of Covid, so these notes are to see if you can take lessons learned from 2008 financial crisis and apply it to 2020 Covid’s financial impact
  • Rereading my notes from this book, I am further convinced that 2008 financial crisis and Covid 19 are different in very subtle ways and one should not draw too many conclusions.
  •

    Hate Inc. Book Notes: Political Media’s Business Model involves Manipulating your Emotions

    Hate Inc by Matt Taibi

    Your anger is the media’s opportunity

    (My riff on Jeff Bezos’ famous aphorism: “Your margin is my opportunity”)

  • Hate Inc by Matt Taibi is about how media companies, particulary, political media companies have a business model that is designed to get you angry and hate the other side.
  •

    Best Books I Read in 2019

    One of the less-talked about benefits of reading is being able to “humble brag” about all the books you’ve read.

    On a completely unrelated note, here are the best Books I read in 2019.

    If one of your goals is to read more in the new year, you should start with these books.


    Lebron Inc: Book Notes

    Lebron Inc. by Brian Windhorst is about how Lebron has built his business empire from his Freshman year in St. Vincent St. Mary’s in Akron in 2001 (tk verify Lebron high school freshman year) to his new team Los Angeles Lakers in 2019.